For readers who just came to the site after reading the latest article by Callie Oettinger in her Outreach Series “Making New Connections, Finding Lines of Drift,” here are some articles you might find useful:
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– Natural Lines of Drift in an Online Environment: Finding the path’s of least resistance on the web and understanding that to be successful, you need to put your company, websites, stores, etc. along that path.
– Taking Control – Owning The Research: Callie’s article talks about the need to research others, but how do people research you? This is the last article in the Veterans Week series and talks about way to control the information people see when they Google your name, the first step in Finding Lines Of Drift.
– The Foundation Of Motivation: When determining what motivates someone, here is the framework from Abraham Maslow to help understand the problem.
– From Science to the Streets – Motivating a Prospect to Buy: If you already have an understanding of motivation, here is an example of how that can be applied to they conversations you have, whether they are professional or personal.