Wells Fargo has been in the news recently regarding their internal cross-selling culture and the opening of accounts without their customer’s knowledge. Wells Fargo is not the only business that has a culture built around cross-selling products, and they will probably not be the last to be found to violate customer trust in some way. These recent news articles have caused us to reflect on the role ethics and trust play in building and managing a business and we thought we would share a recent article that was shared with us.